Content Strategy
Placing the right information in front of the right audience, at the right time, for the right reasons.
Placing the right information in front of the right audience, at the right time, for the right reasons.
Suitable content establish close relationships. Customers search for different kind of content. It can be answer on some question, solution of different problems or simple entertainment — a video, interactive experience, photo or some blog post. You wish to know that your content has what they need, where they need it, when they need it. Developed content strategy supports your business aims and implements the base for any digital marketing project, from search to conversion, starting from drafting till launching.
Content strategy includes processes of creating, publishing and control of suitable and irresistible content. Every segment of content as development, design, analysis, evaluation, estimation, management and production is encompassed by this arising field. We take into account special requirements and business aims of our clients in order to audit current content and after to make all-round content plan for future where we point out which content will be presented and why.
First of all, we begin our process of content creation from information architecture (IA) after we finish our profound analysis and research. With IA information can be organized and labelled to assist people complete tasks, simply find necessary data and fully comprehend what they found. We invest our time for making right decisions about best ways to organize and present content on website to funnel users to the most applicable CTA because we go out of basic IA practices. As result, we get perfected conversion rates, carefree user flow, intuitive navigational structures and focused sitemap.
To check our suppositions, determine navigation structures and refine the sitemap we design user flows while we think about progress on the website of our client’s audience. Everything works together to funnel users into the most appropriate CTA. Operating with every target persona (developed during our initial market research and competitive analysis) united with objective of client, we create flows which makes aims clear and define a buying cycle.
Wireframe is one of the important aspects. Various freelancers and companies think over wireframes as the first thing to create instead of considering developing it in the end of whole creative process. Actually, wireframes require scrupulous research and analysis, informed information architecture — each aspect matters for setting up the initial website.
In majority of cases, we present a prototype of project to our clients and give an opportunity to feel how design will operate. Such action helps our designers to save time while explaining their vision and more time to iterate and better usability.
Ready to start a project or really curious about our process? Drop us a note; we’re happy to answer all your questions.