Operation Warm provides brand new winter coats for kids in need, helping to better peer acceptance, self-confidence, overall wellness and school attendance. While working with this organization we were encouraged much to redesign website, equip complete messaging guidelines which reliably clarify legacy of Operation Warm, aims and why a little sign as new winter coat can help a kid to reach own potential.
Why messaging? In 21th century of various technologies, messaging of brand is able to be shown in huge variety of mediums and channels. Our team straighten message of Operation Warm through dissimilar touch points: a major in-person event, email newsletter and Facebook News Feed. Nowadays Operation Warm’s brand is united and associated experience regardless of the channel, category or medium.