User Experience

Defining the Best Path

What is UX?

User experience (UX) is a modern term which has been used permanently but seldom was distinguished as it has grown from buzzword to brass tacks, we admit it. This is simply to understand why the label had to slip into such uncertain usage; talking about UX can remind an inkblot test: whatever matters the most to you ends up being what you see.

Talking about our process, UX is a common term which depicts results, not only the professional practice. Over the years Internet became a part of our lives and user experience has shifted from avoiding errors and dead ends to practicing a set of methods and techniques to look for what clients demand and wish and after designing an experience (whether it is digital, physical, print, or a combination thereof).

Our UX Toolbelt

Overall effect can be created by the perceptions and interactions with allowance of user experience once somebody has used a service or product. Most probably it will bring tough emotions as love, hatred or as we prefer to say — delight. As we spend so much time with help of technologies during our lives it matters how simple or hard that technology can be in use. That’s what UX is all about.

Our UX builds on a foundation of usability and, depending on the project, layers in some of the following deliverables:

Persona research and creation
Survey creation and analyses
Card sorts
Heuristic reviews and mark-up
Focus group findings
Competitive audits
Content audits and inventories

Content analyses
Journey maps
Workflows
Storyboards
Sitemaps
Taxonomies
User testing
Prototyping

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Ready to start a project or really curious about our process? Drop us a note; we’re happy to answer all your questions.

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User Experience

What is UX?

Our UX Toolbelt

Our UX builds on a foundation of usability and, depending on the project, layers in some of the following deliverables:

Ready to get started?

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