User Experience
Defining the Best Path
Defining the Best Path
User experience (UX) is a modern term which has been used permanently but seldom was distinguished as it has grown from buzzword to brass tacks, we admit it. This is simply to understand why the label had to slip into such uncertain usage; talking about UX can remind an inkblot test: whatever matters the most to you ends up being what you see.
Talking about our process, UX is a common term which depicts results, not only the professional practice. Over the years Internet became a part of our lives and user experience has shifted from avoiding errors and dead ends to practicing a set of methods and techniques to look for what clients demand and wish and after designing an experience (whether it is digital, physical, print, or a combination thereof).
Ready to start a project or really curious about our process? Drop us a note; we’re happy to answer all your questions.